Slimming Creams: Effective or Not?

woman big tummy


Slimming creams promise what consumers want to hear as summer draws near: they’ll burn off fat and the kilos in record time. However, no scientific studies support their effectiveness. In the USA, some reducing cream brands have received heavy fines for misleading advertising. In 2002, a well-known firm presented a cream that claimed to slim by stimulating the sympathetic nervous system through smell. The cream flew off the shelves. And not because of its price. Six months after international launch, the company had already sold a million units. Slimming creams sell. Especially if presented with tempting promises and with literature that people cannot interpret. The truth is that science still has produced no evidence of any rapid improvement in the figure promised by such products. Basically because the creams (or lotions or sprays) are cosmetic products and, as such, have limited effects and barely penetrate beyond the epidermis.

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